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Indians read 10.42 hours per week, the most in the world. Canada 5.48 hours per week, and that is slightly better than US 5.42 hours per week.
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A Proud Indian Canadian
I dont know the method they employ to collect this data - The Indian respondents probably count (include) newspapers, whatsapp, FB messages and Horoscopes as reading.. 
Its hard to believe today's youth in India will follow any serious reading from any of the genres listed above.
Hiren
Location: Western Hemisphere
Posted on: 04-03-14 12:41:28
This item was an article on LinkedIn and those were the commentators exact question. Nowhere in the data or research does it specify what defined reading and what was the scope/constraints of the reading project.
Based on the reading of the article, the research is, at best, flawed. Mind you, I am not disputing whether Indians read more or not...I really don't care, but, the research providing these results is not robust.
It was recently discovered that when the countries were asked to provide math/science standards, USA came in low (no surprise there), but, the Chinese collected data from student performance at elite schools only while the Americans collected data from across the nation. While the reality might be right, in this case, the research data is not.
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Dimple2001
Yes, the study looks flawed to me as well. All Libraries are empty (Delhi Public), no new or best selling books are being added, and there's no culture to promote the Reading. Youth is more interested in their cellphones rather than the Books these days. So, unless they are talking about 'Hindustantimes' or 'TimesofIndia', I am sure the study didn't devise the right methodology and data.
Reminds me of a time when I was in India and a visit to the local library always remained an experience in itself. I am talking about 2004 - not far. But things are changing rather rapidly in India - not for good, per se. I remember in year 2002-2003, a new Chapters like store (known as Knowledge Store) opened in Green Park Market (near to where my home is). It had quite a good collection with humongous 2 floors as well as the cafetaria in one corner and a reading room. It was one of a kind back then, and I often found a mecca for my pass times. However, on my subsequent visits I found the store got closed due to the low revenue. Those who lived in Delhi might know that Green Park is one of the elitiest neighborhood with higher than average and convent education. So, the affordability is out of the window right on the onset. On its place they opened a high scale cafetaria, of-course with a free wi-fi. It is full of people now.
Talking about priorities of the prevalent times.
So yes, they must haven't considered the real book Readers. Besides, a common man still couldn't afford to shed close to Rs. 1000 on a book. Where's the motivation? But, alas! According to the study people are reading left, right, and centre.
Well, Indians watch a lot of desi movies as well(right at the top of movie watching peoples list), and like Hollywood most of it is garbage. Same with books.
Well, Indians are not so good in sports so...
But, we do have IITs and IIMs; and our education system is topnotch. (wink, wink...)
Hence, we are not too concerned about Reading, Sports, Movies, etc. etc. etc.
