Copywriting is nothing but using words to promote a person, business, opinion or ideas. This may be used as plaint text, as a radio or television advertisement or in other Medias. The reason for writing this marketing copy or promotional text is to catch the customers or readers to act to buy a product or to subscriber to a certain view point. Copy writing is getting across the perfect message, with the perfect words. Copywriting includes body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and internet content, television and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail order catalogs, bill boards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media. |
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