Hi folks,

Do you guys think that the advertising being done by several phone companies and car companies in Hinglish, Hindi, punjabi are effective?
Do you think they should refrain from this kind of advertising? and only advertise in English?

I disagree. What is wrong in targetting demographics that may not be well conversant with English. And Telus TV commercial or Bell radio commercial are at par (qualitywise) with Canadian or Indian commercials, compared to those commercials we see on Sony/ATN (Those Ajmeri Baba stuff)

Strictly IMHO, The only thing they should refrain from is making characters speak English with Indian accent. Those Longos or Walmart commercials that appear on OMNI are horrible. There is a huge difference in English spoken by Nikhil Kapoor on Indian TV v/s the South Asian characters on Longo commercial