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By Arun Shourie




Twenty to twenty-five years ago, even 10 years ago, few of us had heard of Information Technology. Today, exports from this industry are worth $10 billion — that is, over Rs 45,000 crore a year. That figure is 20 per cent of our total exports.

In spite of the fact that each of the markets to which we supply IT software and solutions has been in the trough of recession for years, IT exports have grown by 26 per cent this year.


Infosys had not even been born 25 years ago. Wipro was a company selling vegetable oil. Indeed, other than the ‘‘Tata’’ in Tata Consultancy Services, there is scarcely a name in the IT industry that was known then.

And guess what the average age is in the industry? Just 26 and a half! These 26/27-year-olds have changed the world’s perception of India. It’s not just a country of snake-charmers, it’s a country against which protectionist walls have to be erected. Of course, we can also charm snakes

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A Proud Indian Canadian

• Fifteen of the world’s major automobile manufacturers are now obtaining components from Indian firms.
• Just last year, exports of auto-components were $375 million. This year they are close to $1.5 billion. Estimates indicate they will reach $15 billion within six to seven years.

• Hero Honda is now the largest manufacturer of motorcycles in the world—with an output of 17 lakh motorcycles a year.

• One lakh Indica cars of the Tatas are to be marketed in Europe by Rover, one of the United Kingdom’s most prestigious auto-manufacturers under its — that is, Rover’s — brand name.

• Bharat Forge has the world’s largest single-location forging facility — of 1.2 lakh tonnes per annum. Its client list includes Toyota, Honda, Volvo, Cummins, Daimler Chrysler. It has been chosen as a supplier of small forging parts for Toyota’s global transmission parts’ sourcing hub in Bangalore.

• Asian Paints has production facilities in 22 countries spread across five continents. It has recently acquired Berger International, which gives it access to 11 countries, and SCIB Chemical SAE in Egypt. Asian Paints is the market leader in 11 of the 22 countries in which it is present, including India.

• Hindustan Inks has the world’s largest single stream, fully integrated ink plant, of 1 lakh tonnes per annum capacity, at Vapi, Gujarat. It has a manufacturing plant and a 100 per cent subsidiary in the US. It has another 100 per cent subsidiary in Austria.

• For two years running, General Motors has awarded Sundaram Clayton its ‘Best Supplier Award’; the volumes it sources out of India are growing every year.

• Ford has presented the ‘Gold World Excellence Award’ to Cooper Tyres.

• Essel Propack is the world’s largest laminated tube manufacturer. It has a manufacturing presence in 11 countries including China, a global manufacturing share of 25 per cent, and caters to all of P&G’s laminated tube requirements in the US, and 40 per cent of Unilever’s.

• Aston Martin, one of the world’s most expensive car brands, has contracted prototyping its latest luxury sports car to an India-based designer. This would be the cheapest car to roll out of Aston Martin’s stable.

• Maruti has been the preferred supplier of small cars under the Suzuki brand for Europe. Suzuki has now decided to make India its manufacturing, export and research hub outside Japan.

• Hyundai Motors India is about to become the parent Hyundai Motors Corporation’s global small car hub. In 2003, HMC will source 25,000 Santros from HMI’s plant in India. By 2010 HMI is targeted to supply half a million cars to HMC.

It was only in 1999 that HMI got its first outsourcing contract and already, in 2003, 20 per cent of its sales will be what it supplies as an outsourcing hub. It is exporting cars to Indonesia, Algeria, Morocco, Columbia, Nepal, Sri Lanka and Bangladesh.

• Ford India got its first outsourcing contract in 2000. Within 3 years outsourcing accounts for 35 per cent of its sales. Ford India supplies to Mexico, Brazil and China. The parent Ford is sourcing close to $40 million worth of components from India, and plans to increase these in the coming years.

Ford India is already the sole manufacturing and supply base for Ikon cars and components. These are being exported to Mexico, China and Africa.

• Toyota Kirloskar Motors chose India over competitive destinations like Philippines and China for setting up a new project to source transmissions as this option proved more economical.

• Europe’s leading tractor maker, Renault, has chosen International Tractors (ITL) as its sole global sourcing hub for 40 to 85 horsepower tractors.

• Tyco Electronics India bagged its first outsourcing contract in 1998-99. So successful has it been that components and products others have contracted from it already account for 50 per cent of its total sales. It supplies to the parent, Tyco Europe.

• TISCO is today the lowest cost producer of hot-rolled steel in the world.

• TVS Motor Company has been awarded the coveted Deming Prize for Total Quality Management. Many of the largest of organisations, even American ones—like GE—have not managed that recognition yet!

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A Proud Indian Canadian

Well Done India!

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